Annie Leibovitz

She started as a photographer for the Rolling Stones magazine in 1970 and left it in 1983 to work in the specialized entertainment journalism magazine Vanity Fair, for who she photographed presidents, icons and teen heartthrobs. She currently works in Vanity Fair and Vogue with her unique style.

Some of her influences include Cartier-Bresson, Robert Frank and Richard Avedon. It is Avedon who she starts to look into when she starts working in Rolling Stone and learns the amount of work it takes to produce. 

In my opinion Avedon is also the one you can see inn her work. The way she relaxes the people so she can take a more natural shoot is similar to his, showing something more than the person.

Symbolism & Semiotics

What are Semiotics?

'It is the study of signs' Daniel Candler

We are always surrounded by semiotics, when we see an advert in TV, magazines or in posters in the street we may not realize it but we we are seeing semiotics, nothing is put there without thinking twice. The color, composition, music, objects, etc., everything has a reason to be there. For example when we see an apple we don't think just about the fruit, subconsciously we think of Adam and Eva and from there to the sin of the fruit, we think about something prohibited.



Learning about semiotics and how they are used in advertising make myself want to know more about symbolism. In concrete I wanted to know more about color symbolism and how depending on the context and the country you are in one color can mean different things.

I think this is important because, depending on what you what to transmit through you images, you can use color to evoke different types of feelings. Also they can mean something positive, but, also something negative.