Color Theory in Christmas

GREEN----> Symbol of nature, fertility, eternal life and the hope of another spring.

Evergreen plants have been used for thousand of years to brighten up and decorate buildings during the long winter. They reminded also that spring would come.

RED----> Symbol of fire, heat, love and generosity.

WHITE----> Symbol of purity and peace is often replaced by SILVER.

GOLD----> Symbol of light, sun, wealth and prosperity. Gold is the light if the candles and the star on top of the tree.

For the 2015/2016 Christmas the colors are, besides the traditional ones, the natural colors, like the light wood or burlap alone, or combined with neutral colors like bronze or grey. The color champagne like a nuanced version of gold. The white is collated with bright and translucent ornaments. And the traditional combination of green pine and red is  replaced by a more bright and acid green.

This can be seen in this years advertising campaigns and in the winter fashion. Also depending on the product that they are selling some colors are more predominant than others, for example if it is a luxury brand the predominant color will be the gold because it symbolizes wealth, money. 

Reading an article task

Reading the article un Vogue about sheer delight has been a little hard for me in the beginning because it contains some specific fashion words. After a few reading I could understand that the article is aimed to people who is interested in trends and fashion, the way it is written is not academic to me because is not hard to understand but just has a a few specific words for me because I am not that much into fashion, but for the people that read the magazine (Vogue) is going to be easy to understand.

Weir, L., (2015). SHEER delight?. Vogue UK. (September), pp.168.

Reeding Week Task

After reading the three articles about the exhibition of Guy Bourdin, I learned some thing and there are others that I thought were there.

The first one, the one posted in Somerset House, is aimed to all the potential viewers of the exhibition and its purpose is to promote it. The writing used in it seems to me that is not too much academic because the purpose of the article is to promote, that is why it is easy to understand.

The second one, the one in Time Out, is aimed to all the readers of the magazine and its purpose is to inform. The writing they have used is more academic than the one before because what they want is to inform the readers about the exhibition, and the ones that read the magazine have a bit of knowledge.

Finally the third one, the one that was in The Guardian, is aimed to all the readers that want to know about the work of the artist and its purpose is to give the readers all the information about the author in form of a critique. The writing used is the most academic one of the three articles because they are using a lot of quotes of other people about the artist work.


In conclusion, I think that depending on the audience it is aimed the text has its own characteristics. Is not the same one that is fore promote something, because it is only going to have good things on it, than one that is to inform about next exhibitions or activities, that can have some degree of critique, than one that is just a review about something, in which case all the article can be a critique.

Annie Leibovitz

She started as a photographer for the Rolling Stones magazine in 1970 and left it in 1983 to work in the specialized entertainment journalism magazine Vanity Fair, for who she photographed presidents, icons and teen heartthrobs. She currently works in Vanity Fair and Vogue with her unique style.

Some of her influences include Cartier-Bresson, Robert Frank and Richard Avedon. It is Avedon who she starts to look into when she starts working in Rolling Stone and learns the amount of work it takes to produce. 

In my opinion Avedon is also the one you can see inn her work. The way she relaxes the people so she can take a more natural shoot is similar to his, showing something more than the person.

Symbolism & Semiotics

What are Semiotics?

'It is the study of signs' Daniel Candler

We are always surrounded by semiotics, when we see an advert in TV, magazines or in posters in the street we may not realize it but we we are seeing semiotics, nothing is put there without thinking twice. The color, composition, music, objects, etc., everything has a reason to be there. For example when we see an apple we don't think just about the fruit, subconsciously we think of Adam and Eva and from there to the sin of the fruit, we think about something prohibited.



Learning about semiotics and how they are used in advertising make myself want to know more about symbolism. In concrete I wanted to know more about color symbolism and how depending on the context and the country you are in one color can mean different things.

I think this is important because, depending on what you what to transmit through you images, you can use color to evoke different types of feelings. Also they can mean something positive, but, also something negative.